Operation Spark
Kids grow up so fast. It seems like one day you’re hearing their first words and the next, you’re handing them the car keys. That’s why play is so important; it creates memories that last long after childhood. To help bring families closer together through play, Rice Krispies® and Playing for Keeps have partnered to create Operation Spark. Using a panel of renowned parenting experts, Operation Spark provides insights and advice about how to strengthen the family connection and turn everyday moments into quality time.
Playing for Keeps
Playing for Keeps is a national nonprofit organization that gives parents, teachers, child-care providers, the toy industry, and others useful information about children’s play and its vital role in helping kids reach their full potential. Learn more about Playing for Keeps here.
Panel Members
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Donna Erickson
Cooking/Craft Expert
Bonnie Ulman
Mom Expert
Ralph Covert
Music Expert
Lawrence Cohen, Ph.D.
Specialist in Children’s Play
Susan Oliver
Play Expert; Executive Director, Playing for Keeps
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